Case Study
From Vision to Reality: Market Insights & Curriculum Design for an Online MFA Program
To support a specialized fine arts higher education institution in expanding its academic reach, EDUTECHLoft conducted a two-phase project: a market feasibility study followed by the development of a fully online Master of Fine Arts (MFA) curriculum. We leveraged international expertise and data-driven market analysis to ensure the program aligned with global best practices and market demands.
The Challenge
A specialized fine arts institution in Puerto Rico aimed to expand its academic offerings, attract students globally, and enhance its local graduate-level fine arts programs. With a double accreditation, the institution holds a prestigious position; however, it sought to:
Launch the institution's first online graduate-level program.
Have an international go-to-market strategy for a compelling online program.
Assess the feasibility of launching a fully online MFA program.
Design a competitive curriculum that meets industry and accreditation standards while making it attractive to existing graduates and international students beyond Puerto Rico.
Our Approach
To address these challenges, EDUTECHLoft assembled a multidisciplinary team of market analysts, curriculum designers, and higher education business experts. Our approach was structured, collaborative, and results-driven.
Market Analysis & Needs Assessment
Curriculum Design
The Results
First-of-Its-Kind MFA in Puerto Rico:
The institution now leads online fine arts education in the region.
Accreditation-Ready & Market-Aligned:
Accreditation standards met upfront, minimizing delays.
Global Enrollment Potential:
Flexible model supports full-time & part-time students across Latin America & U.S.
Future Scalability:
Modular curriculum allows rapid expansion into new specializations & certificates.
The institution is now set to become the first art institution in the Caribbean to offer a fully online and scalable master’s degree in fine arts. This program will attract international and local students while providing a cutting-edge, comprehensive master’s program in fine arts.
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